The fierce online battle for luxury Chinese consumers refuses to let up. Close on the heels of Alibaba launching its specialized luxury platform, and the listing of Secoo, the largest online luxury retailer in China on the Nasdaq last month, JD.com has opened its own dedicated channel targeting rich Chinese shoppers, called Toplife.
To be unveiled Oct. 10, the platform will cater to luxury goods of all types — from fashion and accessories to health and beauty, home furnishings and electronics — and, addressing key concerns that high-end labels have over emulating the exclusive nature of the offline experience, promises more control for brands.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion