By  on October 9, 2017

The fierce online battle for luxury Chinese consumers refuses to let up. Close on the heels of Alibaba launching its specialized luxury platform, and the listing of Secoo, the largest online luxury retailer in China on the Nasdaq last month, JD.com has opened its own dedicated channel targeting rich Chinese shoppers, called Toplife.

To be unveiled Oct. 10, the platform will cater to luxury goods of all types — from fashion and accessories to health and beauty, home furnishings and electronics — and, addressing key concerns that high-end labels have over emulating the exclusive nature of the offline experience, promises more control for brands.

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