The men’s and women’s collection, labeled “Jean Paul Gaultier for OVS,” will comprise around 60 ready-to-wear and accessories pieces. It will be available in a selection of stores as well as online.
Over the past years, OVS has worked closely with influential figures from the fashion and art world including Elio Fiorucci, Costume National and Matthew Williamson. Most recently, it launched a capsule collection dedicated to the cultural patrimony of Italy. These collaborations are part of efforts by OVS to bolster its image, also on an international and cultural scale.
Gaultier decided in 2014 to halt his women’s and men’s rtw collections to focus on couture, his lucrative perfume line and other projects. Since the fall 2015 season, Gaultier has been collaborating with Seven & I Group, the parent company of Seibu Sogo, for its own private brand, Sept Premières.
The former enfant terrible of French fashion has also been busy designing the costumes for a new revue to be staged at Berlin’s Friedrichstadt-Palast starting in the fall, for which he will create around 500 different costumes. His designs are inspired by Berlin and cabaret, but feature elements from his own repertoire like the sailor stripe and deconstructed silhouettes.
OVS, which counts more than 900 stores in Italy and abroad and serves more than 150 million customers every year, has focused on becoming a trendier fast-fashion destination, developing a more stylish and higher-quality offering than in the past.
The Italian retailer, which is publicly listed on the Italian Stock Exchange, in April unveiled a new limited fashion capsule called “Arts of Italy,” which celebrates some of the country’s most precious cultural masterpieces. The men’s and women’s apparel collection made its debut on the OVS e-commerce site and selected stores across Italy in May. Part of the revenues from the sales of the clothes will finance the restoration of historic works such as the mosaics of the Cathedral in Salerno and the cupola of Rome’s Sant’Ivo alla Sapienza church, featured in the collection’s prints.
In 2015, Elio Fiorucci partnered with OVS on a series of hand-painted products inspired by Saint Francis of Assisi’s “The Canticle of Creation.” This was an encore for the late designer, who had previously teamed up with the retailer on his “Baby Angel” collection.
In 2013, OVS launched F4YG, #Fashion for Young Generation, a project supporting young fashion designers, teaming up with both a series of international fashion schools and prestigious designers to select a number of talents to create capsule collections for OVS. Tracey Wong, a 26-year-old graduate of London’s Central Saint Martins, was selected by OVS and her tutor Matthew Williamson to design the first F4YG capsule collection.
In 2012, OVS signed an agreement with Cristina Tardito, founder of lingerie and apparel brand Kristina Ti, to launch two lingerie and a beachwear capsules under the label “Ti per Te by Kristina T.”
In 2010, brothers Ennio and Carlo Capasa signed a three-year licensing agreement with OVS Industry for the production and distribution of a new line called Eequal that bowed for spring 2011. Eequal comprised a women’s, men’s and accessories collection.
Under the lead of chief executive officer Stefano Beraldo, in the fiscal year ended Jan. 31, OVS revenues rose 7.5 percent to 1.32 billion euros, or $1.49 billion, despite continued contraction in the sector as a whole in Italy. OVS opened 189 stores in 2015 between franchises and directly controlled units, but also improved sales in existing locations.
OVS SpA is 52 percent controlled by Gruppo Coin SpA, with the remaining shares publicly listed. Coin is owned by the private equity firm BC Partners.