LOS ANGELES — Jeweler Kyle Chan will get his own pop-up in a high-profile space at Hollywood & Highland just in time for awards season.
The Los Angeles-based jeweler, known for his delicate designs incorporating precious and semi-precious stones, was selected as the winner of the Next Great Pop-Up competition. The contest, which has taken place for the last three years since it launched at Block 37 in Chicago, last awarded men’s tailor and accessories brand Peter Field pop-up space there in the fall. The Hollywood & Highland competition is the first time the contest has expanded outside of Chicago.
Chan’s 850-square-foot store is situated diagonally from Louis Vuitton with other shopping center tenants that include L’Occitane, MAC Cosmetics, Lucky Brand Jeans and Guess. The store is set to be open from Jan. 9 to Feb. 17 when much of Hollywood is in awards season mode. Chan, who was among 20 entrants in the competition, will also receive $2,500 for the buildout of his space.
“We have done pop-ups like [pop-up marketplace] Unique LA and we’ve always done tremendously well,” Chan said. “I know retail is really risky, especially with the economy. Everybody likes to shop online. Nobody just goes out to do shopping like the old days. Brick-and-mortar is really challenging and it’s really risky to do a long-term lease.”
Still, Chan thinks the timing is right with awards season happening during the store’s run and the shopping center housing the Dolby Theatre, home of the Oscars. Both aspects, he said, help in supporting a store open every day of the week.
It’s a big step for Chan, who does custom jewelry for celebrities and sells pieces through his wholesale showroom in downtown L.A.’s Arts District, along with boutiques such as Fred Segal. He also has an online business that has been around for the past five years.
“Kyle has a really beautiful aesthetic,” said Sugarfina cofounder Rosie O’Neill, who was one of the competition’s guest judges. “I think his jewelry is both an accessible price point and the concept for his pop-up was really fresh.…He also has a great social media following and that’s particularly important for a pop-up.”
For real estate firm CIM Group, owner of Hollywood & Highland and the organizer of the competition, these pop-ups serve as an incubator of sorts to bring new concepts to the market that may not necessarily have had the budgets to do so otherwise, O’Neill said, citing her own personal experiences with Sugarfina pop-ups.
“With retail, a lot of times there’s a long-term commitment,” she said. “The nice thing about a pop-up is you really get to experiment and learn a lot. You get to see what your brand looks like at retail and then it also helps you understand if this is the right fit.”
A spokeswoman for CIM, which declined to make its executives available to comment, said Chan will have the option of signing an extended lease at the center, something the jewelry designer said he would consider if the temporary store does well.