Once again, Macy’s Inc. has tapped eBay for a high-ranking executive to bolster its digital business and omnichannel operations.

Jill Ramsey has been named Macy’s chief product and digital revenue officer, a new position effective Jan. 8 “to focus on reimagining how people shop, bridging the physical and digital worlds through seamless customer experiences,” the company said Tuesday.

Ramsey, formerly vice president and general manager of vertical businesses at eBay, will oversee product and revenue for macys.com and the Macy’s app. Her specific responsibilities will include digital revenue, enterprise product management, the enterprise portfolio, digital merchandise management, site production and the user experience. She will also have responsibility for the product management teams at Macy’s and Bloomingdale’s.

Ramsey will report to Macy’s president Hal Lawton, another former eBay executive. Lawton was senior vice president of eBay North America until joining Macy’s on Sept. 8. Lawton is responsible for all aspects of the Macy’s brand, including merchandising, marketing, stores, operations, technology, and consumer insights and analytics. He reports to Jeffrey Gennette, who has been chief executive officer of Macy’s Inc. since March and has been shaking up the organization with new hires, reassignments and layoffs, to help redirect and innovate the $25 billion Macy’s business.

When Lawton was hired, Gennette told WWD that Macy’s was “massively simplifying our approach to merchandising with structural and talent changes. We are combining three organizations — merchandising planning, private brands and merchandising national brands — into one, with one single leader, Jeff Kantor,” a Macy’s veteran who became head of Macy’s merchandising and was chief stores and human resources officer.

Lawton said Ramsey is “a strong fit for our business given her experience in product and digital leadership. Jill’s expertise in e-commerce and multichannel retail perfectly aligns to our goal to integrate technology through all aspects of the customer journey.”

Ramsey has more than 20 years of experience in e-commerce. Prior to eBay, she spent 15 years in various roles at walmart.com.

Jill Ramsey