Jim Gold, the former president and chief merchandising officer of the Neiman Marcus Group, has joined the board of Joor, a digital business-to-business wholesale marketplace.

The Joor software is designed to make the job of a buyer less laborious, more efficient, accurate and collaborative, and has been steadily gaining acceptance among brands and retailers around the world. Joor operates in the fashion, beauty and home sectors.

“The Joor team is wholly focused on digitally transforming the way brands and retailers work together to drive efficiency, leverage product data and optimize results,” Gold told WWD. “I’m hoping to help them drive the kind of change which will materially benefit our industry.”

In 2017, Joor, with the Neiman Marcus Group as the development partner, created the “Joor Retailer Platform,” considered the industry’s first mobile platform for wholesale buying and assortment planning.

“We knew we needed a digital, efficient buying experience, and we needed a partner that was going to approach this change in our business collaboratively,” said Gold. “Our talented buyers were getting bogged down with pen, paper and Excel spreadsheets that were time-consuming and inefficient. The Joor team spent countless hours shadowing our buyers in market appointments and during post-market order finalization to truly understand their workflow and how best to support and improve it.”

Gold said the goal was “to remove manual, tedious processes and to drive productivity throughout all phases of our team’s order-placement journey, which Joor delivered on.”

“Due to the requirements of e-commerce, there is a tremendous amount of product data that needs to be captured in market. Joor enables this process to happen much faster and with much greater accuracy, not to mention real-time updates post-market. Additionally, product images are preloaded and easily shared for market-editing purposes.”

Reframing

Jim Gold  JOSHUA SCOTT

Also at Joor, Jeff Kaufman, Avanti Linens chief operating officer and president of the Home Fashions Product Association, has become an adviser to the board.

Kristin Savilia, chief executive officer of Joor, said Gold’s and Kaufman’s “vast experience and guidance will give us further understanding of current and emerging challenges and opportunities within the retail and home goods sectors.”

Gold left NMG in March after nearly three decades with the Dallas-based luxury retailer. He’s credited with introducing and building distribution with numerous luxury businesses, launching and running NMG’s Last Call off-price business and integrating NMG’s merchandising across channels. He was also instrumental in creating the Neiman Marcus store in Hudson Yards, the retail brand’s first in New York City.

Joor’s platform connects more than 8,600 brands with 200,000 retailers across 144 countries every day, according to the company. Joor is based in New York and has offices in Los Angeles, Philadelphia, Paris, London, Milan, Madrid, Melbourne and Tokyo.

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