A look into Jimmy Choo’s Palm Beach boutique.

NEW YORK — Who knew people in Palm Beach would want shearling? Since Jimmy Choo opened a 1,100- square-foot boutique at 244 Worth Avenue last week, shoppers have been scooping up the “Trust” shearling ankle boot, which retails for...

NEW YORK — Who knew people in Palm Beach would want shearling? Since Jimmy Choo opened a 1,100- square-foot boutique at 244 Worth Avenue last week, shoppers have been scooping up the “Trust” shearling ankle boot, which retails for $745.

The shop is in keeping with the boudoir-like feel found in the company’s other U.S. stores and features aqua Ultrasuede love seats, satin-covered walls, crystal chandeliers and Art Deco accents. “Palm Beach is one of the most elegant and international cities in the world,” said Tamara Mellon, the company’s president. 

Given the city’s balmy clime, the merchandise has been tweaked for the Palm Beach customer. More strappy sandals and open-toe styles are featured in brightly colored hues. The company has also created a limited-edition pink satin high-heeled sandal replete with a bow. Fifteen percent of the proceeds will go directly to The Breast Cancer Research Foundation.

“The Palm Beach lady is supremely fashionable and moves amongst the world’s jet set,” continued Mellon. “We have come to realize that many of our customers worldwide have homes in Palm Beach.” 

This marks the 12th Jimmy Choo store to open in the U.S.; the company declined to give sales projections. The other boutiques are located in New York; Manhasset, Long Island; Short Hills, N.J.; Beverly Hills; South Coast Plaza; Las Vegas; Coral Gables; Orlando; Houston, and Dallas.

— Anamaria Wilson

This story first appeared in the October 21, 2004 issue of WWD. Subscribe Today.

load comments
blog comments powered by Disqus