JK Iguatemi, the flagship luxury shopping center in Sao Paulo operated by The Iguatemi Group, will host Latin America’s premiere photography fair, SP-Arte/Foto, Aug. 20-23. In addition to displaying works from 30 exhibitors in the mall’s public areas, retailers such as Diane von Furstenberg, Goyard, Lanvin, Zegna, Jaeger LeCoultre and Rimowa are integrating photographs into their stores and placing them in conversation with the merchandise.

The Iguatemi Group has supported the fair since its inception in 2007. “SP-Arte/Foto is the event for photography lovers,” said Carlos Jereissati Filho, president and chief executive officer of The Iguatemi Group. “It features the best galleries and most renowned photographers. The Iguatemi Group has always supported the arts whether through sponsorship or making our space available as a platform for the arts. In the case of SP-Arte/Foto we are proud to both sponsor and host the fair at JK Iguatemi. It’s been a pleasure to watch the fair grow, doubling in size since its inception in 2007.”

The Iguatemi Art Program provides a platform for artists to create a personal dialogue through various artistic mediums and for Iguatemi properties, which become sites of contemporary cultural expression, Jereissati said. “The Iguatemi Collection reveals my interest in geometry, color and minimalism and features work by fresh Brazilian talent and contemporary international artists. Marine Hugonnier’s ITCZ series, comprised of six monumental photographic prints, is one of the first works we acquired and is also one of my favorites.”

On view at JK Iguatemi as part of the collection is Vik Muniz’s “Beirut Postcard.” Jereissati in 2011 hired Annie Leibovitz to photograph an ad campaign featuring well-known Brazilians celebrating at a party. Vik Muniz was among the revelers.

Works at the SP-Arte/Foto fair cover a wide range of styles and subjects including Iris Helena’s beautifully decaying building, Martin Parr’s sunbathers on the beach, Guy Velosco’s tribal dance and natural wonders such as Betina Samaia’s waterfall with rainbow.

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