Pop star John Legend will help H&M unveil its biggest store in the world on Manhattan’s 34th Street on May 20.
The 63,000-square-foot store passes other behemoths in the Swedish retailer’s chain, including its Fifth Avenue and Times Square units, which weigh in at more than 50,000 square feet.
One of the busiest shopping streets in the U.S., 34th Street is home to Macy’s Herald Square, which has been making efforts to reach the Millennials and younger customers that fast-fashion retailer H&M considers its core customers.
The new H&M flagship will be located in the space formerly occupied by Daffy Dan, on 34th Street where Broadway and Sixth Avenue converge.
Other retailers in the area include one of the Gap’s top-performing stores in the chain and Old Navy. Amazon has leased an entire building at 7 West 34th Street, possibly for a showroom, among other uses. The e-tailer has installed mail boxes for customers to pick up shipments.
H&M’s new 34th Street flagship will feature the retailer’s complete home collection, a specially-designed shoe department, cosmetics and four floors of fashion for men, women and children as well as H&M Sport and H&M Mama.