LONDON — British retailer John Lewis infused a sum of 9 billion pounds, or $11.8 billion at current exchange, into in its in-store beauty hall and product range in an effort to “supercharge its beauty business.”
The investment will see several store refurbishments with the addition of new brands that will join the existing lineup. New brands include Marc Jacobs Beauty, Tom Ford Beauty, Charlotte Tilbury, MAC Cosmetics, Chanel, Jo Malone, Urban Decay and La Prairie.
Store shops in Cambridge, Cribbs Causeway and Bluewater will be revamped while Cardiff, Stratford, Peter Jones, and Cheadle will also receive investment. The revamp is scheduled to be completed by end of October.
This investment follows the launch of John Lewis’ own and beauty full-service spa in its Birmingham shop, and the Clarins Beauty bar at John Lewis Oxford Street last year. John Lewis will be opening two new shops later this year in Chelmsford in September and Leeds in October.
“Beauty is one of the best-performing categories at John Lewis and a significant footfall driver, so this investment is a reflection of our ambition in this space,” said John Lewis buying director for fashion and beauty Ed Connolly. “We are continuing to bring new and contemporary brands to our customers across both fashion and beauty, and we have one of the widest and best beauty selections of any department store in the world.”