By  on October 19, 2018

LOS ANGELES — Jordan Brand on Saturday throws open the doors to its latest store, flush with major flash. Think rooftop basketball court, customization bar, personal styling and product performance testing.

It’s more than 24,000 square feet of space occupied along the Broadway corridor in a section of downtown Los Angeles — outside of the Arts District — that has managed to generate a fair amount of buzz. The street has slowly attracted brands such as BNKR, Mykita Aesop, Acne Studios and Gentle Monster. A.P.C. is just off of Broadway on Ninth Street.

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