By  on July 19, 2018

Amazon’s recent Prime Day doesn’t just mark an occasion for steep discounts; it’s a testament to how powerful the e-commerce behemoth has become.

For fashion apparel brands and retailers looking to follow in its footsteps, Gartner identified a framework to provide better consumer experiences. Gartner looked into customer journey mapping, which refers to a process of compiling qualitative and quantitative data in order to better understand consumer priorities — and find relevant gaps.

To continue reading this article...

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus