‘Journey Mapping’ Offers Enhanced Customer Experiences

Amazon’s recent Prime Day doesn’t just mark an occasion for steep discounts; it’s a testament to how powerful the e-commerce behemoth has become.

For fashion apparel brands and retailers looking to follow in its footsteps, Gartner identified a framework to provide better consumer experiences. Gartner looked into customer journey mapping, which refers to a process of compiling qualitative and quantitative data in order to better understand consumer priorities — and find relevant gaps.