Juicy Couture, for years a fixture in the contemporary areas of department and specialty stores, and a forerunner of the now-popular ath-leisure craze, is making a comeback at Bloomingdale’s.
The tracksuit is part of the “100 percent Bloomingdale’s” program, a series of designer capsules created exclusively for the retailer.
Frank Doroff, Bloomingdale’s vice chairman, said, “Juicy was the originator of ath-leisure, a trend that resonates with our customers and has a strong presence in our fall 2016 assortment.
“The tracksuit is proving to be a fashion must now and going into the fall season,” said Brooke Jaffe, operating vice president and fashion director of rtw at Bloomingdale’s. “Current fashion trends are about elevating casual sportswear… and velour is velvet’s casual antidote.”
Cofounded by Gela Nash-Taylor and Pamela Skaist-Levy in 1996, Juicy Couture became a phenomenon mothers and daughters adopted the tracksuit as their daily uniform. The brand subsequently was acquired by the-then Liz Claiborne Inc. Nash-Taylor and Skaist-Levy left Juicy and Liz Claiborne in 2010 and in October 2013 the brand was sold by Claiborne’s successor company Fifth & Pacific to Authentic Brands Group for $195 million.
ABG has been opening new Juicy concept stores for the Black Label collection. The brand is available in about 250 proprietary stores and select department stores in 60 countries throughout North America, Europe, Asia, Latin America, Africa and the Middle East.
The classic Juicy Couture tracksuit collection at Bloomingdale’s will feature four separates for women and girls. The women’s collection will include slim-fit hooded and stand collar jackets, priced at $108, and slim and flare-leg pants, $88, offered in seven colors including top hat, pitch black, regal, golden camel, bitter olive, pomegranate and whisper pink.
For girls, a slim-fit hooded jacket and slim and wide leg pants will be offered in five colors including pitch black, regal, top hat, dragonfruit and whisper pink. The pants in sizes 2-7, will be $52 and for sizes 8-14, $58. Jackets for sizes 2-7 will be $62, and $68 for sizes 8-14.
“In celebration of Juicy Couture’s 21st year, we’re paying homage to the brand’s roots in track, an innovation that has solidified Juicy’s place in American pop culture,” Jamie Salter, chairman and chief executive officer of ABG, said of the new deal with Bloomingdale’s.
Juicy Couture’s #TrackIsBack campaign, which launches in July, will encourage Juicy girls to share their track looks via Juicy Couture social channels. The launch will be supported nationally with co-op advertising, windows, in-store and online.