The Juicy Couture brand is growing globally, and through its licensing partners, expects to open 133 stores over the next five years.
At that rate of openings, Juicy stores would total at least 335 globally by the end of 2020. So far, 31 new international sites are planned for this year.
Eight countries will see new stores, with three — India, South Africa and Azerbaijan — having a Juicy presence for the first time. Among the licensing partners opening stores are: Folli Follie Group, Europe, 5; Handsome Corp., South Korea, 4; Walton Brown, Greater China, 15; Majid Al Futtaim, Middle East, 2; Reliance Brands Ltd., India, 1; Surtee Group, South Africa, 1; Novco Group, Azerbaijan, 2, and El Palacio, Mexico, 1.
There are 199 freestanding stores overseas. That’s in addition to outlet stores and shops-in-shop in select department stores across 60 countries, including the U.S.
The freestanding stores carry what is now referred to as Juicy Couture Black Label. New to all the international stores this spring, including shops-in-shop and online, will be the footwear category through a partnership with Steven Madden Ltd.
Separately from the core Juicy brand, the first freestanding Juicy Couture Girl’s store will open in Azerbaijan this spring.
“We are kicking our Juicy Couture retail strategy into high gear with both new and long-term partnerships,” said Jamie Salter, chairman and chief executive officer of Authentic Brands Group, the brand management firm that acquired Juicy in 2013 for $195 million.
The company declined to discuss plans for U.S. stores, although those are in progress. All freestanding stores that had been part of the operation under its prior owner, the former Fifth & Pacific Cos. Inc. now named Kate Spade & Co., were shuttered last year.
There are three retail shops in New York at John F. Kennedy International Airport — located in terminals 1 and 7, operated by Hudson Group, and Terminal 4, operated by Saveria JFK — that target international travelers. These were in existence at the time ABG acquired the brand and remain in operation.