Jumei International Holding Ltd. has priced its shares at $22.00 each.

The company, which operates as Jumei.com, China’s largest online beauty e-tailer, plans to go public today.

The shares are to begin trading on the New York Stock Exchange later this morning under the ticker symbol “JMEI.”

The company is selling 11.1 million American depositary shares, and expect to raise $245.1 million in the initial public offering.

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