By  on April 13, 2018

MILAN — Turin-based soccer team Juventus is taking on Milan Design Week to unveil the pilot edition of its new “Undici” project.

On Saturday, the soccer club, which is controlled by the Agnelli family, will host a cocktail party to showcase the new “brand experience format,” which “wants to offer a meeting place where people can play, learn, eat and shop,” explained Silvio Vigato, head of brand, licensing and retail at Juventus.

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