Skims, the shape-enhancing undergarment company founded by Kim Kardashian West, is expanding its distribution. The brand, which was launched at skims.com last September will be selling at 25 Nordstrom doors nationwide and on nordstrom.com, beginning Feb. 5.
Based on the line’s success selling direct-to-consumer, Kardashian West decided to make the next move.
“It was a natural choice to bring Skims to Nordstrom as our first retail partner,” said Kardashian West. “Nordstrom is renowned for its unmatched customer service and inclusive size offerings. It was essential to me that we launch with the full range of sizes and shades that Skims has to offer, which is a value shared by Nordstrom.”
Shea Jensen, executive vice president and general merchandise manager for women’s apparel at Nordstrom, added, “We’re thrilled to bring Skims’ coveted collection of size- and shade-inclusive shapewear to our customers through this exclusive partnership.”
Nordstrom will launch with three of Skims’ best-selling collections: Solutionwear, Fits Everybody underwear, and Accessories — including body tape and pasties. Additional product offerings will be launched monthly both in stores and online.