Velvet by Graham & Spencer founders Jenny Graham and Toni Spencer have collaborated with model Kirsty Hume on a capsule of 16 items shipping in April. The line captures the brand’s SoCal roots with loose silhouettes and light fabrics such as cotton gauze, while incorporating vintage details such as embroidery and crochet stitching.
Graham and Spencer met Hume several years ago when she showed up at their office to buy some Velvet pieces on the recommendation of a mutual friend, jewelry designer Mara Carrizo Scalise. “She’s beautiful inside and outside,” said Graham, noting that the women bonded over their mutual love of vintage clothing and appreciation for California. “We fell in love with her.”
“We noticed that there were so many iconic models from the Eighties and Nineties making amazing comebacks and we wanted to associate Velvet with one of those women,” said Spencer, adding that Hume immediately came to mind.”Kirsty has a very personal style. She brought out some of her vintage Velvet pieces that were about 10 years old. She loved the natural fabrics, such as linen, with handcrafted details. She’s been modeling since she was 16, so everything has to feel good to her.”
The collection, which is priced from $80 to $150, will be sold at Velvet’s wholesale accounts and nine company-owned stores, including locations in Brentwood, Abbot Kinney, Culver City and Newport Beach, Calif.; Madison Avenue and 80th Street and Prince Street in NoLIta, which opened before Christmas; Southhampton, N.Y.; Greenwich, Conn., and London.
“We’re looking at other opportunities,” Graham said. “We’re not going to roll out 25 stores a year. [We] want to make sure they’re in neighborhoods.”
Velvet is no stranger to collaborations. The brand partnered with model Lily Aldridge in 2013 and again in 2014; the union produced one of Velvet’s top sellers, a military jacket that’s still offered. Velvet collaborated twice with Uniqlo. Last year, the brand launched Always Judging x Velvet, a hook-up with blogger Courtney Trop.
For the latest capsule, Graham said, “We wanted someone who would ooze the California lifestyle, the easiness and relaxed cool. Kirsty is very much behind the scenes. She’s not one of these models on everyone’s Istagram.”