By  on September 11, 2017

Attention Kmart shoppers: The retailer has joined the growing movement to put women’s large sizes on equal footing to regular sizes.

Kmart is beginning to roll out “Fabulously Sized” sections inside its stores and has established extended sizes in all of its women’s apparel brands. It’s also expanding the range in intimate apparel and swimwear and has abolished the phrase “plus-sizes” from its messaging.

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