As it continues to pursue its “greatness agenda” to jump-start growth, Kohl’s Corp. on Friday eliminated three high-level positions as part of a reorganization.
A spokeswoman confirmed that the jobs cut included the executive vice president and chief digital officer, a role held by Krista Berry, senior vice president of store environment/development and senior vice president of communications. The spokeswoman declined to reveal the names of the employees let go.
Kohl’s since October 2014 has been executing against a multiyear business plan built on five pillars: amazing product, incredible savings, easy experience, personalized connections and winning teams. Among the initiatives associated with the plan are three new smaller-store formats, the launch of the Yes2You Rewards program and a shift from print to digital advertising.
“We made several organizational changes yesterday at corporate headquarters to build in more speed and agility for our corporate offices,” said the spokeswoman. “We’re really committed to the greatness agenda and we’re proud of what we’ve done. We know we need to accelerate the pace. We saw ways that we could streamline some of the functions and put some teams together. With what happened with all of the reorganization, those three leadership positions were eliminated, so they will not be replaced.”
Kohl’s president and chief executive officer Kevin Mansell in October at the WWD CEO Summit talked about the company’s progress and evolution and announced some bold moves, including three new retail concepts. He also said the Menomonee Falls, Wis.-based retailer plans to increase sales to $21 billion by 2017.
“Essentially, we’re doing more omnichannel work,” the spokeswoman said. “An IT function and digital function used to have several leaders and now they work hand-in-hand and will report to one leader.
“Some teams have been split and moved to different leaders,” she added. “Essentially all the teams and functions stay in tact. At the end of the day, it seems really logical it can make us faster and more nimble.”
The loss of the chief digital officer won’t impact the company’s technology efforts. “We still have a chief technology officer and a chief information officer, so they’re still here and leading the teams,” the spokeswoman said. “We saw an opportunity to make it faster from a leadership level.”
Asked if other employees would be affected by Friday’s developments, the spokeswoman said, “I think we’re very focused on the reorganization and feel really good about what that’s going to do for the company. The leaders are really committed to long-term success. We might we make some [other] shifts.”