By  on April 11, 2019

As chief merchandising officer, Doug Howe is at the top of the food chain when it comes to determining what appears on the selling floors at Kohl’s. Howe, who joined the company last May, is responsible for the overall strategy, buying, planning, product design and development for the 1,150-unit chain. His primary mission is to provide balance between the stores and the digital experience, its mature and new customers, and its brands and private labels. Here, Howe discusses how he’s working to further exploit the retailer’s strengths in activewear and with Millennial moms while also navigating the company’s big pilot programs with Amazon, Planet Fitness and Aldi.

WWD: You’ve been at Kohl’s a little less than a year. Talk a little bit about the company you joined and how it’s changing.

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