Despite the uncertainty gripping the markets, the sun is shining above prestigious Italian ski resort Cortina d’Ampezzo.
“Cortina will be packed this long weekend and during the upcoming holiday season. Hotels, from affordable to luxury, are fully booked,” said Daniela Kraler, who — along with her husband, Franz Kraler — is the mind behind the most luxurious and cool fashion stores in Cortina. “From the 23rd of December, we expect a lot in international people, coming from all over the world, including the United Arab Emirates, Israel, Lebanon, Jordan and South American countries.” In addition, Kraler said that many tourists are expected in Cortina for ski holidays in winter and early spring, as well as for the Women’s Ski World Cup, running Jan. 28-29.
In order to accommodate the big spenders, the Kraler family, which operates three stores in Cortina, has scheduled a series of initiatives at the boutiques.
On Dec. 10, the Kraler store that was inaugurated last year on the first level of the building housing the exclusive Hotel Cortina will celebrate the opening of a Roger Vivier corner. “The space has been customized by the brand and the windows will be decorated by designer and artist Hervé Van der Straeten,” Kraler said.
From Dec. 19 to Jan. 9, the same unit will house a Céline footwear pop-up shop. In the same period, the French luxury company will offer a made-to-order service for crocodile bags. The partnership between Kraler and Céline will be feted with an in-store event on Dec. 30.
Other activities are scheduled in the Kraler boutique dedicated to men’s and women’s collections. In particular, on Dec. 9 Valentino will unveil its spring/summer 2017 collection and will launch a collection of fur coats designed for Kraler, while from Dec. 19 the boutique will dedicate its windows to Fendi fur creations.
In order to further expand its selection of luxury products and offer a five-star shopping experience, Kraler is investing in a fourth store slated to open in Cortina next summer.
“The idea is to complete the Kraler experience in Cortina,” said Kraler, explaining that the 7,535-square-foot space will be dedicated to women’s collections.
Instead of developing a traditional retail project, Kraler decided to organize areas dedicated to single brands. Céline, Valentino, Fendi and Balenciaga are among the luxury labels that have already booked spaces in the store.
The unit will feature big windows that will allow a wide view from the street of the brands carried by the store.
In addition, Kraler has recently completed work to expand its 6,500-square-foot location in Italy’s Dobbiaco, where the company is based, through a completely sustainable architectural project.
A concrete-and-steel structure has been built in the underground level of the building, which historically housed the annex of prestigious Grand Hotel Dobbiaco.
“It’s like a luxury cavern with a central big glass eye which projects to the outside,” Kraler explained. “We are very proud of this project and we are sure that we don’t want to dedicate this to business. We would like to host exhibitions, fashion designers’ archives, as well as concerts and co-cooking initiatives with local chefs.”