By  on November 24, 2017

SEOUL — Samsung is still best known globally for its smartphone and technology empire. In South Korea however, the conglomerate is associated with almost every mundane aspect of daily life and consumption, from apartment buildings and construction sites to amusement parks, packets of sugar, instant ramen and even fashion brands.

Samsung Group’s fashion arm, Samsung C&T Fashion Group (formerly named Cheil Industries), has launched several ventures over the years, including domestic brands such as Beanpole and Eight Seconds — perceived by many as South Korea’s answer to fast-fashion retailer Uniqlo. The firm has also added a handful of established ready-to-wear designer labels including men’s wear brand Juun.J to their designer portfolio.

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