By  on February 9, 2018

L.L. Bean on Friday sent a letter to its customers saying that its lifetime product guarantee is going the way of the Model T.

An e-mailed letter from Shawn Gorman, executive chairman and great-grandson of the founder of the Maine-based company, read: “Since 1912, our mission has been to sell high-quality products that inspire and enable people to enjoy the outdoors. Our commitment to customer service has earned us your trust and respect, as has our guarantee, which ensures that we stand behind everything we sell.

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