Rinascente in Milan

La Rinascente is gearing up to launch “#enjoythefrontrow,” an event to be held at its flagship location on Milan’s Corso Vittorio Emanuele II from Oct. 11 to 15.

The fall/winter 2016 collections, currently on sale at the store, will be the centerpiece of fashion shows and other initiatives aimed at engaging customers, who will also have the chance to meet fashion designers.

Alessandro Dell’Acqua’s N.21, Giuseppe Zanotti Design, Kartell by Paola Cademartori, Francesco Scognamiglio, Antonio Marras, Diesel and Manuel Facchini will be among the brands participating in the event.

The “#enjoythefrontrow” initiative will be inaugurated with a collective fashion show of emerging labels, including L72, San Andres Milano, Cristiano Burani, Marcobologna, Alberto Zambelli, Twins Florence, Edithmarcel and Daniele Calcaterra. Their collections will be also on sale Oct. 11 to 25 at La Rinascente’s Annex store dedicated to contemporary fashion.

An online registration system is available at rinascente.it guaranteeing access to the event.