By  on September 12, 2017

MILAN — Connecting the biggest European department stores in one group was Vittorio Radice’s “personal ambition,” and the vice chairman of La Rinascente is taking this aspiration one step further with the launch of a new network called Aux Villes du Monde and an innovative online shopping tool.

In order to support remote purchases, AVDM has introduced the On Demand service, which means customers connect with personal shoppers through WhatsApp, request the availability of the products they have selected and buy them through the accepted means of payment.

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