NEW YORK — George Kolasa has been named senior vice president of global marketing for the Karl Lagerfeld Division and New Business Development at Tommy Hilfiger USA Inc., a wholly owned subsidiary of Tommy Hilfiger Corp.

Most recently, Kolasa was senior vice president of worldwide communications at Hilfiger, where he directed both international and fashion public relations. Prior to joining Hilfiger in 1998, he was director of public relations at Polo Ralph Lauren, and earlier held posts at Condé Nast Publications, Twentieth Century Fox, Kevin Krier and Associates and Triad Artists Agency.

In his newly created role, Kolasa will be responsible for developing worldwide advertising, p.r., events and retail marketing strategies for Karl Lagerfeld and new businesses. Based here, he will report to Ann Acierno, president of New Business Development.

 Paula Rosado, who most recently was director of p.r. for men’s, men’s-related licensed products and the home collection, will head up Hilfiger’s fashion p.r.

This story first appeared in the February 4, 2005 issue of WWD. Subscribe Today.