NEW YORK — Handbag designer Lana Marks is about to step into the high-profile, status-accessories arena with the opening of her first in-store boutique.
On Feb. 14, Bergdorf Goodman here will unveil a main-floor corner devoted to goods from Lana of London, Marks’s firm. It will feature a 16-foot-long display area stocked with handbags, small leather goods and belts, all in exotic skins.
Bergdorf’s is one of the retailers with which Marks has built a solid foundation during her five years in business.
“We’ve carried the collection for a year and have had phenomenal success,” said Simonetta Morrison, Bergdorf’s vice president and divisional merchandise manager for accessories and fine jewelry.
“Our customers have shown a keen interest in fine skins, and Lana is able to fulfill special orders in a wide assortment of colors,” noted Morrison, adding that during the holiday season the Lana of London line was one of the store’s top sellers.
Marks, based in West Palm Beach, Fla., projected that wholesale volume for her five-year-old firm would hit $7 million this year.
She said she is considering more in-store boutiques with other merchants, but did not provide further details.
To cultivate a wider audience for her line, which retails from $700 to about $12,000, she has also been making a series of appearances at stores around the country. In the last two months, she has done trunk shows with Bergdorf’s and with various units of Neiman Marcus and Saks Fifth Avenue. She said she plans more appearances this spring.