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Lands’ End Inc. has tapped longtime industry veteran David Witkewicz to serve as its vice president and head of design.

In this newly created position, he will report to Chieh Tsai, chief product officer, and will oversee concept, print, pattern, color and product design across all divisions if the Dodgeville, Wisc.-based retailer.

“David has provided creative leadership and design expertise across several global brands and major retailers,” said Tsai. “We are thrilled to have him on board as we look to create timeless offerings in the coming seasons and years.”

Witkewicz was most recently vice president of women’s design at Kenneth Cole. Prior to that, he has led the design teams at New York and Co., Coach Inc., Target Corp. and Saks Fifth Avenue.

Over the course of his career, he has been responsible for women’s ready-to-wear, sportswear, men’s wear and accessories.

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