The Lands' End squall jacket.

In an otherwise tough year, Lands’ End got something to crow about. Lands’ End squall parka, the boys’ “iron knee” denim pant, the men’s plain front traditional no-iron chino, a women’s swim T-shirt, moccasin slippers and a Supima bath towel all got the Good Housekeeping Seal.
It’s a badge of honor that helps sell products by giving consumers confidence in the product performance claims made by brands. Lands’ End products were tested at the Good Housekeeping Institute at the Hearst Tower in midtown Manhattan where Hearst also publishes its Good Housekeeping magazine.

“Our squall has been around since the Eighties. It’s one of our heritage items,” Becky Gebhardt, Lands’ End executive vice president and chief marketing officer, told WWD. She noted that the company was pretty confident of passing the Good Housekeeping testing since Lands’ End does its own product testing. “Some claims [by other brands] are made that just aren’t tested,” she said. The squall parka is available in men’s, women’s and kids sizes, is water and wind proof, and has an antistatic fleece lining that resists shocks and lint in the top half of the hood, among other features.

“The Good Housekeeping Textile Lab tested the limits of the Lands’ End squall jacket,” said Lexie Sachs, Good Housekeeping Institute’s senior textiles product analyst. “We were impressed with the overall designs of the garments, which offer innovative solutions to everyday problems for the entire family. They’re made with durable materials for long-lasting use and include notable features for enhanced functionality. In our evaluations, we found the squall to excel in fabric strength tests, have easy care and perform well for their intended use.”

“We test products so consumers can rely on their claims and performance. And the seal is the only emblem in the market that stands by its recommendations with a two-year warranty,” said Jane Francisco, Good Housekeeping’s editor in chief.