Lands’ End, a brand selling Middle America and spun off from Sears Holdings last year, has tapped several executives from upscale brands.
On Tuesday Lands’ End named Joseph Boitano, a former top merchant at Saks Fifth Avenue and Bergdorf Goodman, as executive vice president, chief merchandising and design officer. Boitano, well known in European and American designer circles, will lead the merchandising and design efforts and report directly to Federica Marchionni, chief executive officer, who joined the brand last February from Dolce & Gabbana.
Marchionni said of Boitano: “We look forward to utilizing his strong expertise and extensive experience in further developing our merchandising organization. We are focusing on creating compelling and relevant merchandise incorporating greater design and innovation to benefit our current loyal customers and embrace potential new ones.”
Boitano most recently served as group senior vice president and general merchandise manager for Saks for 15 years. While at Saks, he expanded the women’s fashion offering, overseeing women’s apparel designer, private label, diffusion lines and contemporary collections. Boitano was also involved in implementing omnichannel initiatives, working with the Saks Direct team to coordinate the direct and full-line store businesses.
Scott Hyatt will join Lands’ End as executive vice president, chief supply chain officer to lead the sourcing organization and supervise inventory planning and logistics. Hyatt starts his new job on June 29, and will report to Marchionni. Boitano started his new job on Tuesday.
Hyatt was the senior vice president of manufacturing and chief sourcing officer for J. Crew Group for the past 17 years, where he developed global sourcing strategies, rebuilt the vendor base and improved product quality by managing all technical services, including testing, compliance, technical design and fit.
Lands’ End also hired Ian Velardi as a design director. Velardi, who comes most recently from Bonobos, has an extensive background as a men’s wear designer.
Marchionni, an Italian fashion executive who dresses to the nines, recently told WWD that she is primarily running Lands’ End out of New York, though the company has a huge campus headquarters in Dodgeville, Wis.