Lands’ End has opened its first New York store, in the Staten Island Mall, and is seeking other locations around the city.
“We are exploring more options in the New York metropolitan area,” a spokeswoman told WWD.
Lands’ End has previously operated holiday pop-up stores in Manhattan, but until Staten Island, didn’t have a permanent city door.
The company is winding down its network of shops-in-shop inside Sears stores around the country and seeking to build up sales by rolling out stores. There are about 150 Lands’ End shops inside Sears, but by the end of the third quarter, no more than 132 will be operating. Lands’ End has 14 stores, including outlets.
The next store opening will be in mid-September at Chimney Rock in Bridgewater, N.J. Staten Island is the third of the four to six stores Lands’ End plans to open in 2018. Earlier this year, Lands’ End opened stores in Kildeer, Ill., and Burlington, Mass. Lands’ End president and chief executive officer Jerome Griffith, previously said the new Kildeer store, which opened last April in an open-air center outside Chicago, is “the blueprint” for future freestanding stores. “Open-air centers seem to work for us,” Griffith said. “Our customer likes the convenience. They are a bit more suburban and mobile.”
At the Staten Island Mall, located at 2655 Richmond Avenue, Lands’ End has a kiosk with the full Lands’ End collection online including a wider range of sizes, school uniforms and the recently launched Universal Collection, which the company describes as “an inclusive line of adaptive clothing designed for easy dressing. Kids’ tops and bottoms look just like the bestsellers, but with new innovative features such as rip and grip closures and sensory-friendly seams.”
Lands’ End has been gaining momentum in its turnaround efforts over the past year, and sees growth opportunities by opening company-owned stores, joining online marketplaces and expanding its uniform business, which got a big lift by creating uniforms for Delta Airlines’ 64,000 employees on May 29. American Airlines uniforms made by Lands’ End will be introduced by the second half of 2019.
Forty to 60 stores are seen operating by 2022.