The Lands’ End pop-up shop in lower Manhattan is set to close later this month.
The store, located at 580 Broadway between Houston and Prince Streets, will close on Jan. 22. According to Lands’ End, the “next closest Lands’ End” store is at the Staten Island Mall at 283 Platinum Avenue.
The two-level, 8,000-square-foot SoHo pop-up store was a way for the company to widen its customer base. Opened in September, it included the relaunched Canvas by Lands’ End line and the Lands’ End Sport collection. It also hosted a cashmere bar and space for consumers to socialize and recharge both themselves and their mobile devices.
The pop-up also provided a different venue for Lands’ End to show its product range. Lands’ End is largely a direct-to-consumer business. Lands’ End has shops-in-shops inside about 200 domestic Sears stores, including the Staten Island location. Sears was the brand’s former parent before it was spun off in April 2014. It also has a handful of freestanding stores.
Shortly after the pop-up opened, its chief executive officer Federica Marchionni was forced out. Marchionni tried to inject more fashion to some of the brand’s offerings. Land’s End last month hired Jerome Griffith as its new ceo. Griffith, who has experience at Tumi Holdings, Tommy Hilfiger, Esprit Holdings and Gap Inc., joins the company in March.
In 2015, Lands’ End opened its two first-ever pop-up shops, one on Fifth Avenue in Manhattan and the other in Boston’s Copley Place.
The pop-ups were part of a new customer acquisition strategy under Marchionni.
In the most recent third quarter ended Oct. 28, Lands’ End posted a net loss of $7.2 million, or 23 cents a diluted share, against net income of $10.7 million, or 33 cents, a year ago. The loss included an inventory write-down and non-recurring personnel costs primarily related to the departure of Marchionni. Net revenue fell 6.9 percent to $311.5 million from $334.4 million. The company said comparable-store sales fell 14.3 percent, while direct-to-consumer sales slipped 5.5 percent to $272.1 million.