By  on February 8, 2016

Bigger is not only better — it’s beautiful. That’s the essence of the new campaign “This Body” being launched by Lane Bryant, the nation’s largest specialty retailer of large sizes for women.

The $1 billion chain, which operates more than 750 stores selling sizes 14 to 28, is encouraging women to be confident in their own skins and own it. The campaign comes as body self-image is all over the news media, from a plus-size Barbie doll to successful performers like Emmy Award winner Queen Latifah and the comedienne Amy Schumer.

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