By  on September 8, 2019

Lanvin on Saturday unveiled a 3,000-square-foot concept store at 150 Mercer Street in Manhattan’s SoHo, the first store globally to bear the imprimatur of Bruno Sialelli, who was appointed creative director of the brand in January. An example of the global design aesthetic he plans to push forward, Sialelli said the concept store was designed to convey a youthful spirit.

The concept store is the first Lanvin unit to open in New York in eight years, following the men’s store, which bowed in 2012 at 807 Madison Avenue. Prior to that, the brand in 2010 unveiled a women’s boutique at 815 Madison Avenue, which in 2016 was relocated to 849 Madison Avenue. It will continue to operate, the company said.

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