MILAN — Lapo Elkann and e-commerce company Triboo Digitale have teamed up to guarantee people with disabilities easier access to the Italian entrepreneur’s web sites and online stores.

The project, developed in collaboration with Milan’s Blind Institute, will involve the restyling of,, and This will include descriptive texts instead of images, videos with subtitles and transcriptions. The pages will also be revised to be accessible with the aids used by blind people.

“This is a message of civil integration that we hope becomes a symbol of contemporary digital culture,” said Elkann.

Triboo Digitale aims to extend the project to all of its e-commerce partners, which include Benetton, Sisley and L’Autre Chose, among others.