Fortunate are the Kris Kringles out there who know just the right gift, memorable and unique, to wow that ubiquitous “person who has everything.”

But who among the rest of us hasn’t been struck with angst late afternoon on Dec. 24, with one box still unchecked on the gift list? We dart around the mall in search of a Christmas miracle, hoping to avoid the last resort of gifts: the wrong-size sweater of questionable taste, the always useful but hardly jazzy sweat socks, or the IOU in the stocking (undoubtedly a more costly proposition).

As a public service to the panicked shoppers among you, WWD asked readers in a social media survey to rank the classics, for those times when the idea well is dry. (And, next year, start in July.)

— Data compiled by Arthur Zaczkiewicz


1. Anything hatched in a Tiffany’s robin’s-egg blue box. Can’t really go wrong here — the color of the packaging is proprietary for good reason. Bracelet, $3,200.

2. Cashmere scarf. In lieu of the 100 percent version, Lands’ End’s CashTouch scarf, $24, provides the soft feel at a fraction of the cost.

3. Black leather gloves. A visit to any lost-and-found proves we all use them, lose them and need them again. Here are Tory Burch’s, $155.

4. Chanel No.5 eau de parfum. Way better than three French hens. Eau de parfum, $132.

5. Burberry umbrella. The Brits know from rain. $325.

6. Johnnie Walker Red Blended Scotch Whiskey. $45. The art is in the blend. Start with Red and work your way up through Johnnie’s color wheel — Black, Gold, Platinum and Blue. Keep walking.

7. Poker set. $40. Fine art of dogs playing Texas Hold’em optional.

8. Paisley neck tie. A fun color to turbo-charge the classic power tie, like this from Etro. $197.

9. Holiday scene sweater. This one is from Urban Outfitters, $34, but see page 45 for more details.

10. Fruit cake. Entenmann’s ($11.99) works in a pinch — or get the kind with rum.

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