Laura Geller Beauty Counter

LONDON — Laura Geller Beauty has crossed the Atlantic, expanding her beauty brand to British counters at House of Fraser and Debenhams.

While her make up line is available for purchase through QVC e-commerce, customers can now purchase a curated selection of the brand’s bestsellers in-store at the House of Fraser Oxford Street London and Leeds, England stores as well as select Debenhams stores.

The price range is from 16 pounds, $24, for the Iconic Baked Sculpting lipsticks and INKcredible waterproof gel eyeliner to 35 pounds, or $52, for the Delectables Baked eyeshadow palettes.

With the brand’s Baked Balance-N-Brighten already a best-seller in the U.K., Geller is enthusiastic about expanding her business. “For the past 10 years we have only been sold in the market in a limited way,” Laura Geller told WWD. “Through our social media I know how many fans and customers we have, so I’m thrilled to bring the line to House of Fraser for additional ways to shop the brand.”

Laura Geller Beauty is stocked on in the U.S., U.K., Germany and Italy, at various retail and online sites and on

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