By  on December 12, 2017

ROME — A flagship in central Rome is one sign of the new course of the Biagiotti Group under Lavinia Biagiotti Cigna’s leadership.

“This is a great investment on the territory and in our roots,” said Biagiotti Cigna, who became president of the group in the wake of her mother Laura’s death in May. “It’s a new beginning for the brand that emphasizes fashion and culture. We want to visualize and design the future, while we  consider our history a patrimony and capitalize on people. For example, we just hired new seamstresses. The store marks a transformation of me as a person and of the company.”

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