PARIS – Parisian retailer L’Eclaireur lived up to its vocation “to surprise” on Thursday when it unveiled its latest venture: a cross between an art gallery, hotel suite and store that extends across almost the full frontage of the revamped Royal Monceau hotel here.
Le Royal Eclaireur, a light-bathed corridor of a space, was designed by Philippe Starck, and mirrors the design – and furniture – of the hotel that is its home.
“We thought that bringing the ambiance of a room or suite designed by Philippe Starck onto the sidewalk was a true way to democratize his talent,” l’Eclaireur’s founder Armand Hadida said.
The 1,800-square foot store will open to the public within the next two weeks, he revealed.
The store has a double purpose: to introduce the Royal Monceau’s five-star, international clientele to what l’Eclaireur has to offer.
“We don’t have any international stores; this is our first,” Hadida’s wife and L’Eclaireur’s co-founder Martine Hadida explained; and to introduce Parisians, who do not usually spend time in their home city’s hotels, to the world of the Royal Monceau.
Everything in the outlet – from a giant bed that is the same as those found in the hotel’s rooms to a life-size sculpture of a horse by Austrian designer Carol Christian Poell – is for sale, and many items, like VBH bags and glassware by Aristide Nagan, are exclusive to the Royal Eclaireur.
The fashion offer is limited to part of the back wall of the boutique, with most of the space dedicated to design items and objets d’art. “We wanted to talk about fashion without filling the store with clothes and coat-hangers,” Armand Hadida explained. Nevertheless, the collections available at all of L’Eclaireur’s Paris boutiques can be viewed via an iPad application in the store and projected on a life-size screen. Visitors can then ask for particular designs to be delivered “almost immediately” to the store or the hotel for trying on.