By  on February 9, 2018

Lee Jeans said today that it partnered with Cushnie et Ochs, a women’s ready-to-wear brand, to create a collection for “Lee Body Optix,” the company’s latest line. The partnership will be celebrated at the Cushnie et Ochs 10th anniversary runway show today. Products from the collaboration will be presented later this year.

Lee Body Optix was first introduced to Asian and European markets in 2016 and will launch in the U.S. this summer. Based on the notion of vision science, Lee Body Optix integrated its patent pending technology to create denim that flatters the female body, the company said. The partnership was formed on the premise that women should be empowered by the clothes they wear.

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