Lee Jeans’ “Move Your Lee” campaign, which launched in 2016, introduced its new “Dream Jean” product that has resonated with consumers favoring ath-leisure and casualwear trends.Lee Jeans’ fall 2017 collection hit stores in mid-July and its Dream Jean — an “all occasion” jean — has had a strong performance thus far. The Dream Jean is a “yoga pant and authentic denim jean in one” that incorporates an exclusive soft knit lining on the waistband of a skinny fit stretch denim. The product is "as comfortable as a yoga pant but offers [the] versatility of jeans with multiple silhouettes including skinny, legging, capri and ankle,” a spokesperson for the company said.Among Lee's loyal following is dancer, actress and businesswoman Jenna Dewan Tatum, who is the brand ambassador for Danskin. Dewan Tatum recently posed in a photograph dressed in Lee overalls for her Instagram, which boasts 4.2 million followers. Dewan Tatum's recent posts consist mainly of Danskin athleticwear, apparel and dance-related attire.“Tearing has been the one downside in this trend of wearing ath-leisure pants daily, and many consumers have just committed to replacing their leggings far more often than they would have to replace their jeans,” they added.Similar styles for men’s denim and khakis are available through its “Extreme Motion” platform, which offers a comfortable waistband and durable construction made of premium stretch fabric.Its “Move Your Lee” campaign empowers consumers to “move boldly with style” and experiment with “different expressions of denim” by juxtaposing smart textile designs with heritage styles. Lee Jeans’ fall 2017 collection unifies frayed hems, distressed finishing, patchwork details, Eighties style embroidered denim jackets and a selection of jeans made of high performance stretch fabrics.For More Textile News From WWD, See:
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast