Fiber firm Lenzing said it will launch a new component of its Sustainable Denim Wardrobe in partnership with Jeanologia, a sustainable fabric finishing company. Titled “Blues & Hues,” its collection comprised of Tencel denim pieces will debut next week at Kingpins Amsterdam.
Influenced by Latin design aesthetics, the collection introduces fresh pops of color alongside innovations in laundry application techniques for women’s and men’s styles. Blues & Hues integrates creativity from design students at Escola d’Art I Superior de Disseny de Valéncia, as well as the insights provided by the children of ASINDOWN, a Down syndrome association in Spain, according to the firm. Fabrics for the collection hailed from Lenzing’s mill partners in the U.S.; Turkey; Thailand; Spain; Pakistan; Japan; Italy; India, and China.
Lenzing’s SDW was initiated to “showcase the breadth of possibilities that exist when environmentally minded companies work together to address the market’s escalating calls for sustainable denims,” according to the firm. The Blues & Hues collection features Tencel Lyocell, Tencel Modal, Tencel Luxe, Tencel x Refibra and Tencel Modal, with Eco Color Technology.
Michael Kininmonth, Lenzing project manager, said, “From fiber to finish, this SDW Blues & Hues capsule collection demonstrates the exciting designs that result when fashion, comfort and sustainability all combine. Because of their natural origins, our fibers enhance denim with a sustainability element as well as with the aesthetics and performance that are critical for denim today.”
Carmen Santacruz of Jeanologia said, “Color is key and powerful in this collection. We see a complete range of pastel colors and vibrant hues applied using our eFlow technology. The denim becomes a reinterpreted basic, thanks to the Reactive Flow overdyeing that gives us a retro aesthetic made in a modern way. Overdyeing has never been so cool!”
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