By  on November 9, 2017

Levi Strauss & Co. — founded in the Gold Rush, and now living through another boom in Silicon Valley — also straddles past and future in its revamped SoHo store in Manhattan.

The unit at 495 Broadway pulls together a number of new initiatives — from a cache of retro jeans to next-generation fitting rooms — and will be officially relaunched with a party tonight.

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