TOKYO — On Friday, Levi’s will open the doors of its largest store in Asia, located in the hip, young Tokyo neighborhood of Harajuku. The store is the fifth in the world and the first in Asia to offer the Lot No.1 bespoke jeans program.
Located on a prime corner of Cat Street, which runs between Shibuya and Harajuku, the store spans some 5,670 square feet of selling space across three floors, and stocks a range of men’s, women’s and children’s clothing and accessories. The brand’s showroom and offices occupy the building’s upper floors.
Levi’s opened its first store in Japan in 1999, also in Harajuku. That store closed at the end of June in preparation for the opening of the new flagship.
In a back corner of the store’s third floor is a room dedicated to the Lot No.1 program, which enables customers to design their own pair of bespoke jeans. After booking an appointment, a customer goes in for a consultation, which typically takes around two and a half hours. During this time, a tailor takes the customer’s measurements and works with him or her to choose everything from washes and silhouettes to rivets and buttons. The jeans are typically delivered to the customer about a month after ordering. Prices start from 100,000 yen, or $922.
To celebrate the opening of the flagship, Levi’s has planned four weeks of special events, which include live music performances, in-store DJ sets, exclusive customized products by various artists and more. The store will also be selling a limited edition of 1966 model 501 jeans, which won’t be available anywhere else in the world. They will retail for 66,000 yen.