A DOLL’S LIFE: Built in 1924, Liberty’s mock-Tudor building on Great Marlborough Street was designed to make shoppers feel at home, and Liberty’s designers are running with that idea for Christmas. The company’s holiday window theme is “Liberty, the Home of Christmas,” and the aim is to build a nostalgic connection with shoppers via the store’s signature prints and heritage.
Each window has been curated to resemble a doll’s house, with more than 2,500 items ranging from apparel and accessories to beauty and home ware. Liberty prints and sparkly Italian fabrics feature in each display.
“We took huge inspiration from one of our favorite filmmakers Wes Anderson, and loved the architectural and creativity in his most recent film ‘The Grand Budapest Hotel,'” said Emma Mawston, head of design for interiors.
“It was important that the design of the windows not only have a strong, traditional sense of nostalgia through the use of print, but also, they had a clever design display system. The fusion of all of the senses within our windows and our Liberty interiors this year continues to be critical to capture our customer. We do this through texture, pattern, layering, lighting and sound.”