LONDON — Management changes are afoot at Liberty.

This story first appeared in the June 28, 2010 issue of WWD. Subscribe Today.

Geoffroy de la Bourdonnaye, chief executive officer of the London specialty store, has stepped down following the purchase of Liberty by BlueGem Capital Partners LLP, WWD has learned. An announcement is expected today.

Ed Burstell, buying director, has been promoted to managing director, Liberty retail, and Marco Capello, one of the founders of BlueGem, will become executive chairman.

De la Bourdonnaye had been with Liberty for three years, and will be returning to Paris. He remains on Liberty’s board. Before joining Liberty, he served as president of Christian Lacroix, and before that he held executive roles at Walt Disney and PepsiCo.

Burstell, an American, joined Liberty in 2008 from Bergdorf Goodman, where he was senior vice president and general merchandise manager for nonapparel.

His new areas of responsibility at Liberty will include buying, online, press, marketing and the Liberty of London brand. An industry source said he will work closely with Capello on the direction of the business.

Earlier this week, BlueGem completed its purchase of Liberty from the British property group Marylebone Warwick Balfour MWB. It made a cash offer for Liberty plc, valuing the store at 32 million pounds, or $48 million, at current exchange.

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