The designer expanded her signature Sixties aesthetic to babies with Little Lisa Perry — she became a grandmother last year when her daughter gave birth to Sage. Perry is also muscling into Chelsea Passage, Barneys’ home area, with table top, among other products.
Meanwhile, Barneys has begun presenting Perry’s ready-to-wear collection alongside other items in her orbit, such as the stationery and place mats she designed. Perry declined to discuss sales volume.
“They’re making a little world of Lisa Perry,” the designer said. “I’m in all the stores and online. Everything is exclusive to Barneys. That’s the direction I chose.”
Perry, who celebrated her 10th year in business in 2017, closed her last freestanding store on Madison Avenue and 77th Street in 2016. She had a wholesale business, selling to stores such as Bloomingdale’s, before focusing on Barneys about two years ago.
Perry said she identified a need for baby clothes when she started shopping for Sage. “I was looking at everything and saw a great opportunity,” she said. “Infantwear is gorgeous. There’s some beautiful things. It’s funny, people still do pastel pink for the girls and baby blue for the boys. Yellow seems to have gone away. I thought it would have changed since my kids were born.
“I thought it would be fun to do a more unisex collection,” Perry added. “Either a boy or girl can wear it and it’s very cute.”
Perry, who loves primary colors, said she was inspired by a book about Piet Mondrian for the infant line. “I love white on babies,” she said. “I added touches of red, blue and yellow. There are little geometric shapes and the multicolored snaps are a fun touch. It all has my signature dot.”
The word “hello” is printed across the front of one of the styles. It also appears on a blanket. “I like hello,” Perry said. “When I give baby gifts I say, ‘Hello world.’ I’ve had hello in my collection for so long.” Price range from $30 for a cotton embroidered hat to $85 for a cotton kimono top and footed pants.
Perry plans to give pajamas some graphic discipline. “I’ve been seeing jammies with these wild prints,” she said. “I’m going to do some cute jammies. Other things I want to do? I’d really love to do a children’s book. It would be so fun to write. I like the idea of a mobile hanging over the crib. One with my shapes could be so cute. The children’s gift and toy area with my aesthetic could be big.”
Lisa Perry girls’ dresses, shrunken down versions of the designer’s adult dresses, come in sizes two to 10 under the Little Lisa label.
Perry launched into the home arena with circular-shaped place mats decorated with splattered paint a la Jackson Pollock. She’s expanding into table top, blankets and pillows and has a stationery and notebook collaboration with Connor featuring circles and squares in primary colors on covers.