The model’s artisan line of women’s and children’s clothing and scarves, many of which are made from handwoven fabrics, opened a store at Platform in Culver City, Calif. The 500-square-foot store remains open through August and is also joined by an East Coast summer pop up at Maiyet.
“I love the idea of showing our entire beautiful collection together,” Kebede said. “Our design team spends months crafting it, but it is so rarely seen all at the same time. Each piece is special on its own but so impactful as a whole.”
Kebede pointed to a “community focus” at Platform as the reason for locating there and said seasonal pop-ups make sense for a brand all about summer. The Platform store, stocked with both apparel and home goods, will feature collaborations and partnerships with West Coast brands such as jewelry line Ariel Gordon and the blog Clean Food Dirty City.
The announcement of Lemlem’s arrival at Platform follows the opening of Cynthia Rowley’s summer pop-up space at the center, where the designer has taken about 3,000 square feet. Rowley’s shop is scheduled to remain open through September and also features art from Exhibition A and an in-line shop from Martone Cycling Co. Rowley’s strategy is to test appetite for the brand amid a broader plan to expand its presence on the West Coast.
As for whether this retail test might result in a permanent store in the future for Lemlem, Kebede is open to the idea.
“I’ve always dreamed of a concept store in [New York] where people can spend time in the store getting to know Lemlem,” she said.
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