By  on April 25, 2018

What’s the worst thing that could happen to a Millennial after engaging in an immersive in-store experience? A long checkout line. According to survey results from payment solution platform Adyen, retailers lost out on approximately $37.7 billion over the last 12 months due to lengthy waits.

“The lines between the physical and digital shopping worlds are dissolving,” said Roelant Prins, chief commercial officer at Adyen. “Retailers need to cater to shoppers by offering fast, easy and frictionless ways to pay so there are minimal lines and offer personalized recommendations and in-store deals. In other words, experience is key.”

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