PARIS — Louis Vuitton is extending its online reach in Asia with the launch of e-commerce in South Korea, the company said Tuesday.
The web site — louisvuitton.kr — offers leather goods, small leather goods, accessories, watches and jewelry, luggage, gifts and fragrance, with delivery available in all cities and regions in South Korea, including Jeju Island. Shoes and ready-to-wear will be added later.
The French luxury brand, which belongs to LVMH Moët Hennessy Louis Vuitton, has been present in South Korea since 1991, when it opened its first store in Seoul. Last year, Vuitton presented its “Volez, Voguez, Voyagez” exhibition at the city’s Dongdaemun Design Plaza.
Vuitton launched e-commerce in France in 2005, and has since expanded e-commerce to 12 countries worldwide including the U.S., the U.K., Germany, Spain, Italy, Canada, Australia and Brazil. South Korea is its third Asian online market after China and Japan.